WEBSITE REVIEW
09-08-2001

WWW.OZCOMICS.COM
A professionnal website by Darren Close, and a review by "Pimptastique"

Description: The Ultimate Australian Comic Resource.

Look and Feel: Generally the look and feel is good. However, a few things to consider for the web master(s): I would consider running tests on laptops to see how the orange color comes through. I know that people like to think that laptop screens are the same as your desktop monitor, but there is still a difference - the technology isn't there yet. Often yellows, tans and oranges are muted on laptops and are nearly indistinguishable. This really comes into play where there is orange text which is likely to be more difficult to read on a laptop screen. Now when I first was venturing into web design (1996-1998) laptops were more expensive and mostly for business people; today students, teachers, parents, everyone has laptops. This has fundamentally changed how people have to think about their web designs. (You think that is a big change just wait until we see cell phone / PDA combos with color screens which people have to design for!)

Also there is a fair amount of whitespace wasted at the top of the site between the navigation bar and the ozcomics.com graphic (I realize this is due to the bunny image) and also below that graphic down to the actual start of the text on the page. Believe me, whitespace is very necessary, but on an intro page you want to stuff as much into a space which represents the typical 800x600 resolution browser space as possible. (*Note* 800x600 is the industry standard resolution at this point, as monitors and video cards improve that will keep getting bigger.) Usually you will have less than 8 seconds (!) to capture a first time visitor's attention or else they are gone, typically never to return. So its better to shrink the bunny picture a bit, move the text up and make sure that what visitors first see is what you are trying to sell.

In designing sites I always like to make the opening page fairly simple, attractive and have it fit into an 800x600 size area. Its better to put less on the front and lure them to explore further. Now the balance to this is making sure to offer easy navigation and enough to entice someone to start clicking around the site. Something I initially had a problem with, but now think is a good idea is the banner ads at the top. Initially I thought it best for consistency to have banner ads on all the pages including the intro, but I am breaking with my consistency doctrine and saying its a good idea not to have banners on your intro for the reason that it takes up space and also is promoting someone else's site when you should be trying to focus the visitor's attention on your site.

Studies have shown that people's eyes start at the top left and work to the bottom left of a screen, but this site seems to go against this logic as its graphic on the left side goes from top right to bottom left. Not that this is a major faux pas or issue, I rather like it, its just something to show how you must always be thinking and planning when developing a site. But on the longer pages like: http://www.ozcomics.com/interviews/bachalo.html the right side nav and part of the top nav get repeated, which looks weird. I'd suggest fixing this as it takes away from the overall good quality feel of the site.

Site Architecture: This site is very well laid out, there are not lots of categories, subcategories, etc. Its a very straightforward site which makes it easy to find what you are looking for and most importantly allows the visitor to quickly find what they want.

Content: My first impression about content is negative because of a simple mistake - on the intro page there is a graphic promising a chance at winning a free signed comic and it says "More Details Inside!" but this graphic does not link to the details, leaving the user to go on a search for something, increasing their chances of simply leaving instead.

The content is very good and its well laid out with the newest info at the top and previous articles located below the newest articles. Its updated regularly with the articles being updated weekly (and unlike many sites they actually do update it on schedule!). The OzCommunity Forums are a great place for comic fans from all over to discuss things and with over 1000 members it is a good place to ask questions or read posts by other fans.

Fortunately this site doesn't make the mistakes too many do and have banners everywhere, they only have one banner on each page. There is nothing more frustrating than trying to pick out the content of a page from amidst all those ads.

The site is not graphics intensive, which helps for those not using a T-1. But that is not to say that there are no graphics, there are an appropriate amount of quality graphics interspersed throughout the site, in a very magazine style layout. While the graphics are not large they do a great job of breaking up the text and adding visual appeal.

My Conclusion: A well done and well maintained site. Aside from some color choices and a few minor things which could be fixed this is a great site and a great resource for comic fans. I would say this site is an 8 or a 9 out of 10. Being such a harsh judge, that should tell people how enamored I am of this site in general despite not being a big comic fan or an Australian.

If you guys want me to review your site ( if it is a startrek site , don't bother asking ), well just post the URL at the forums and i'll see what i can do !